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portada Product Management in the Digital era
Type
Physical Book
Publisher
Author
Language
English
Pages
304
Format
Paperback
ISBN13
9781032898223
Edition No.
1

Product Management in the Digital era

Srinivas Pingali; Shankar Prakash; Kiran Pedada; Jyothi R Korem (Author) · Routledge India · Paperback

Product Management in the Digital era - Srinivas Pingali; Shankar Prakash; Kiran Pedada; Jyothi R Korem

New Book Imported to South Africa
Delivery: 12 Aug - 19 Aug Shipping: 3 to 3 business days.
R 1,118
R 1,118

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Synopsis "Product Management in the Digital era"

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book: highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design; provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples; highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively. Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.

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