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portada Promoting Social Responsibility in Communities de onu Paul Agada Iorlumun Tarlumun(Ks Omniscriptum Publishing)
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9786208423506

Promoting Social Responsibility in Communities de onu Paul Agada Iorlumun Tarlumun(Ks Omniscriptum Publishing)

Tarlumun Iorlumun,Paul Agada Onu,Anshima Williams (Author) · Ks Omniscriptum Publishing · Paperback

Promoting Social Responsibility in Communities de onu Paul Agada Iorlumun Tarlumun(Ks Omniscriptum Publishing) - Tarlumun Iorlumun,Paul Agada Onu,Anshima Williams

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Synopsis "Promoting Social Responsibility in Communities de onu Paul Agada Iorlumun Tarlumun(Ks Omniscriptum Publishing)"

This study investigates the transformative role of public relations in driving corporate social responsibility (CSR) through the lens of Radio Benue's broadcasting initiatives. By adopting the Two-Way Symmetric Model of Public Relations, the research highlights how Radio Benue effectively integrates CSR into its content, fostering community engagement through collaborations with NGOs, government agencies, and public service announcements. A survey of 382 respondents from Makurdi Metropolis reveals that while these efforts positively impact audience engagement and promote social values, challenges such as programming restrictions, financial constraints, and editorial policies limit broader adoption. This research underscores the potential of radio as a dynamic platform for advancing CSR and provides actionable recommendations to enhance its impact. Radio Benue's journey offers valuable insights into the synergy between public relations and social responsibility, inspiring a model for media organizations to align with community-driven values.

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