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portada Public Health Business Planning: A Practical Guide
Type
Physical Book
Publisher
Author
Year
2011
Language
English
Pages
174
Format
Paperback
ISBN
1449643507
ISBN13
9781449643508
Edition No.
1
Categories

Public Health Business Planning: A Practical Guide

Stephen N. Orton; Anne J. Menkens; Pamela Santos (Author) · Jones & Bartlett Learning · Paperback

Public Health Business Planning: A Practical Guide - Stephen N. Orton; Anne J. Menkens; Pamela Santos

New Book Imported to South Africa
Delivery: 25 Nov - 08 Dec Shipping: 16 to 20 business days.
R 3,038
R 3,038

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Synopsis "Public Health Business Planning: A Practical Guide "

In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become "civic entrepreneurs," who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies

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