Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Public Relations Campaigns: An Integrated Approach
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9781071862353
Edition No.
0003

Public Relations Campaigns: An Integrated Approach

Regina M. Luttrell; Luke W. Capizzo (Author) · Sage Publications, Inc · Paperback

Public Relations Campaigns: An Integrated Approach - Regina M. Luttrell; Luke W. Capizzo

New Book Imported to South Africa
Delivery: 20 Oct - 28 Oct Shipping: 5 to 6 business days.
R 1,983
R 1,983

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Public Relations Campaigns: An Integrated Approach"

Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR campaigns. Students are given multiple opportunities to practice and build their skills throughout the book by learning how to apply the PESO model--Paid media, Earned media, Social media, and Owned media--to concept cases. The Third Edition emphasizes the importance of diversity initiatives and further highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management for a broader view of the campaign planning process.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews