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portada Public Relations Research: European and International Perspectives and Innovations
Type
Physical Book
Publisher
Author
Language
English
Pages
456
Format
Hardcover
ISBN13
9783531156026
Edition No.
2008th

Public Relations Research: European and International Perspectives and Innovations

Zerfaß Ansgar,Van Ruler A. A.,Sriramesh Krishnamurthy (Author) · Vs Verlag Für Sozialwissenschaften · Hardcover

Public Relations Research: European and International Perspectives and Innovations - Zerfaß Ansgar,Van Ruler A. A.,Sriramesh Krishnamurthy

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Synopsis "Public Relations Research: European and International Perspectives and Innovations"

This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on empirical evidence.

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The book is written in English.

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The binding of this edition is Hardcover.

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