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portada Public Relations, Values and Cultural Identity
Type
Physical Book
Publisher
Author
Language
English
Pages
398
Format
Paperback
Dimensions
21.8x15x2 cm
Weight
0.54 kg.
ISBN13
9782875742513
Categories

Public Relations, Values and Cultural Identity

Ordeix, Enric ; Carayol, Valérie ; Tench, Ralph (Author) · P.I.E-Peter Lang S.A., Editions Scientifiques · Paperback

Public Relations, Values and Cultural Identity - Ordeix, Enric ; Carayol, Valérie ; Tench, Ralph

New Book Imported to South Africa
Delivery: 21 Oct - 29 Oct Shipping: 14 to 15 business days.
R 1,519
R 1,519

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Synopsis "Public Relations, Values and Cultural Identity"

As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles? The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.

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The binding of this edition is Paperback.

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