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portada Qualitative Research in Business and Management
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9781529667271
Edition No.
0004

Qualitative Research in Business and Management

Michael D Myers (Author) · Sage Publications Ltd · Hardcover

Qualitative Research in Business and Management - Michael D Myers

New Book Imported to South Africa
Delivery: 21 Sep - 29 Sep Shipping: 5 to 6 business days.
R 2,804
R 2,804

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Synopsis "Qualitative Research in Business and Management"

This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published. Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork. Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.

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The binding of this edition is Hardcover.

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