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portada Radical Product Thinking: The New Mindset for Innovating Smarter
Type
Physical Book
Author
Publisher
Year
2021
Language
English
Pages
216
Format
Paperback
Dimensions
22.6x15x1.8 cm
Weight
0.29 kg.
ISBN13
9781523093311
Categories

Radical Product Thinking: The New Mindset for Innovating Smarter

R. Dutt (Author) · Berrett-Koehler Publishers · Paperback

Radical Product Thinking: The New Mindset for Innovating Smarter - R. Dutt

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Synopsis "Radical Product Thinking: The New Mindset for Innovating Smarter"

Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we've learned to harness the power of iteration to innovate faster--we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch "product diseases" that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.

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