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portada Reale und Mediale Produkterfahrungen de Diehl(Springer Verlag Gmbh) (in German)
Type
Physical Book
Language
German
Pages
435
Format
Paperback
ISBN13
9783834916815

Reale und Mediale Produkterfahrungen de Diehl(Springer Verlag Gmbh) (in German)

Diehl Sandra (Author) · Springer Verlag Gmbh · Paperback

Reale und Mediale Produkterfahrungen de Diehl(Springer Verlag Gmbh) (in German) - Diehl Sandra

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Synopsis "Reale und Mediale Produkterfahrungen de Diehl(Springer Verlag Gmbh) (in German)"

Sandra Diehl analysiert mithilfe der Diary-Methode und eines experimentellen Designs den Einfluss von medialen und realen Faktoren auf das Kaufentscheidungsverhalten. Sie leitet umfangreiche strategische und operative Handlungsempfehlungen ab.

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All books in our catalog are Original.
The book is written in German.
The binding of this edition is Paperback.

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