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portada Religious Radio Broadcasting: Driving Behavioural Change in Listeners
Type
Physical Book
Publisher
Author
Language
English
Pages
276
Format
Paperback
ISBN13
9783659412806

Religious Radio Broadcasting: Driving Behavioural Change in Listeners

Johnson B. Akintayo (Author) · Lap Lambert Academic Publishing · Paperback

Religious Radio Broadcasting: Driving Behavioural Change in Listeners - Johnson B. Akintayo

New Book Imported to South Africa
Delivery: 02 Sep - 10 Sep Shipping: 13 to 14 business days.
R 1,321
R 1,321

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Synopsis "Religious Radio Broadcasting: Driving Behavioural Change in Listeners"

Studies have shown that in spite of the effectiveness of radio to persuade and influence, it cannot solely bring about attitudinal and behavioural changes in the listener. Supplementary approach like face to face communication between promoter of the idea and the audience may be required. In Adamawa and Taraba states, different levels of behaviour change had been reportedly recorded. This is intriguing, given the belief that Adventist World Radio (AWR) programming has for years probably been the only medium through which the Adventist doctrine is shared with listeners in these two states. This study specifically probed into the possible relationship between AWR programmes and listeners' behavioural changes.

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The binding of this edition is Paperback.

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