Name: Research Themes for Events
SKU: 55909029
Price: 2637.00 ZAR
Availability: InStock
Author: Finkel, Rebecca ; McGillivray, David ; McPherson, Gayle
ISBN: 9781780642529

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Type

Physical Book

Publisher

Cabi

Author

Finkel, Rebecca ; McGillivray, David ; McPherson, Gayle

Language

English

Pages

192

Format

Hardcover

ISBN13

9781780642529

Synopsis "Research Themes for Events"

Following on from Research Themes for Tourism, which sought to both provide a snapshot of tourism subjects and provide an overview of major themes for students new to tourism, this book seeks to cover the same ground with events. Events Management as a subject has been well documented from a practical angle; this will be the first book to cover events from a research perspective. Core subjects such as consumer behavior, authenticity and new technologies will be included, and the research angle will be covered by addressing key concepts, theories and discussions centering on these subjects. For example, how has this type of event developed, why has it become successful and what impact does it have? Case studies are also included to provide a well-rounded approach to the subject.

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Research Themes for Events - Finkel, Rebecca ; McGillivray, David ; McPherson, Gayle

Synopsis "Research Themes for Events"

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