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portada Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Rising Tide: Lessons from 165 Years of Brand Building at Procter & GambleRising Tide: Lessons from 165 Years of Brand Building at Procter & GambleRising Tide: Lessons from 165 Years of Brand Building at Procter & GambleRising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Type
Physical Book
Author
Publisher
Language
English
Pages
467
Format
Hardcover
Dimensions
24.3 x 16.5 x 3.5 cm
Weight
0.91 kg.
ISBN
1591391474
ISBN13
9781591391470
Categories

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

Davis Dyer (Author) · Frederick Dalzell (Author) · Rowena Olegario (Author) · Harvard Business Review Press · Hardcover

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble - Dyer, Davis ; Dalzell, Frederick ; Olegario, Rowena

Used BookGood Condition Imported to South Africa
Delivery: 18 Aug - 02 Sep Shipping: 9 to 14 business days.
R 307
(Good Condition)R 307

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Synopsis "Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble"

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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The binding of this edition is Hardcover.

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