Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Roi Marketing.: The New Performance Standard
Type
Physical Book
Author
Publisher
Language
English
Pages
162
Format
Paperback
Dimensions
22.9x15.2x0.9 cm
Weight
0.23 kg.
ISBN13
9781493759293
Categories

Roi Marketing.: The New Performance Standard

Pablo Turletti (Author) · Createspace · Paperback

Roi Marketing.: The New Performance Standard - Turletti, Pablo

New Book Imported to South Africa
Delivery: 28 Oct - 10 Nov Shipping: 17 to 21 business days.
R 467
R 467

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Roi Marketing.: The New Performance Standard"

Marketers say that if a company stops marketing, it stops business. There is truth to this, but exactly how true is it for your company? How much marketing is too much? At what point is marketing money simply washing away?These questions and more have plagued CFOs, CEOs, managers, controllers, and advertisers since the beginning of commerce. Now, you can replace those question marks with dollar signs. Pablo Turletti's ROI Marketing Matrix is specifically designed to break down a marketing effort's benefit to the company into hard cash. Controllers and CEOs can finally look over a campaign report and definitively see whether or not it cost more than it returned. This credible, reliable process applies to most projects, programs, disciplines, and industries. It generates measurement data relating to product positioning, target-group education, and their expected interactions as well as costs, revenues, and ultimately, the overall return on investment. Collectively, these outputs measure a profile of success or failure based on qualitative and quantitative data.This book should sit within arm's reach of every marketer, controller, CFO, CEO, purchasing manager, and anyone else involved in optimizing marketing efforts.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews