Name: Scientific Advertising
SKU: 54684582
Price: 369.00 ZAR
Availability: InStock
Author: Hopkins, Claude
ISBN: 9789394112599

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Type

Physical Book

Author

Claude Hopkins

Publisher

Sanage Publishing House

Language

English

Pages

Format

Paperback

Dimensions

21.6x14x0.6 cm

Weight

0.13 kg.

ISBN13

9789394112599

Synopsis "Scientific Advertising "

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a ""must-read"" book. The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book. David Ogilvy wrote that ""Nobody should be allowed to have anything to do with advertising until he has read this book seven times and The book is widely considered the foundation of direct marketing.

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Scientific Advertising - Hopkins, Claude

Synopsis "Scientific Advertising "

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