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portada Sell With a Story
Type
Physical Book
Author
Publisher
Language
English
Pages
304
Format
Paperback
Dimensions
22.6x14.5x2.8 cm
Weight
0.41 kg.
ISBN13
9781400242368
Categories

Sell With a Story

Paul Smith (Author) · Amacom · Paperback

Sell With a Story - Smith, Paul

Cheaper New Book Imported to South Africa
Delivery: 04 Nov - 12 Nov Shipping: 5 to 6 business days.
R 368
Faster New Book Imported to South Africa
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Synopsis "Sell With a Story "

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution- And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency...and most importantly, sell!If you want to become a better communicator and transform your sales results, Sell with a Story is for you.

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The book is written in English.

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The binding of this edition is Paperback.

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