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portada Sensible Small Business Advertising: Successfully Building Your Business With Effective Advertising
Type
Physical Book
Publisher
Author
Year
2013
Language
English
Pages
174
Format
Paperback
ISBN13
9781475994995
Categories

Sensible Small Business Advertising: Successfully Building Your Business With Effective Advertising

Jack Stephens (Author) · Iuniverse · Paperback

Sensible Small Business Advertising: Successfully Building Your Business With Effective Advertising - Jack Stephens

New Book Imported to South Africa
Delivery: 19 Oct - 27 Oct Shipping: 5 to 6 business days.
R 355
R 355

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Synopsis "Sensible Small Business Advertising: Successfully Building Your Business With Effective Advertising "

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.

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