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portada Service Quality: New Directions in Theory and Practice
Type
Physical Book
Publisher
Author
Year
1993
Language
English
Pages
294
Format
Paperback
ISBN
0803949200
ISBN13
9780803949201
Edition No.
1
Categories

Service Quality: New Directions in Theory and Practice

Roland Rust; Richard Oliver (Author) · Bertrams Print On Demand · Paperback

Service Quality: New Directions in Theory and Practice - Roland Rust; Richard Oliver

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Synopsis "Service Quality: New Directions in Theory and Practice "

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

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The binding of this edition is Paperback.

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