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portada Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies
Type
Physical Book
Publisher
Year
2018
Language
English
Pages
144
Format
Paperback
ISBN13
9788885486591
Categories

Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies

New Book Imported to South Africa
Delivery: 02 Sep - 11 Sep Shipping: 12 to 14 business days.
R 763
R 763

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Synopsis "Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies "

The book vision is that fashion and luxury brands should "craft" the Customer Experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but we stress for the first time the importance of human touch-points. However crafting is not enough if the execution is not well engineered. The greatest challenge we underline is that the fashion and luxury organizations are usually divided into sylos (design, marketing, sales...) and more product-centric then consumer-centric. To become signature the customer journey should be the result of a new organisation design and company culture enabled by three factors: data and technology, people and organizational mechanisms and processes design and execution.

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All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

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