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portada Small Data (in Spanish)
Type
Physical Book
Author
Publisher
Year
2016
Language
Spanish
Pages
332
Format
Paperback
ISBN13
9789584249166
Edited in
Colombia
Edition No.
Primera
Categories

Small Data (in Spanish)

Martin Lindstrom (Author) · Paidos · Paperback

Small Data (in Spanish) - Martin Lindstrom

4,4 estrellas - de un total de 5 estrellas 5 reviews
New Book Imported to South Africa
Delivery: 14 Aug - 03 Sep Shipping: 15 to 23 business days.
R 1,256
R 1,256

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Synopsis "Small Data (in Spanish)"

Hace varios años una de las tendencias más llamativas en mercadeo es la denominada “Big Data”. Esta se basa en el procesamiento de una gran cantidad de información originada en los consumidores para clasificarla y agruparla en complejos conjuntos. No obstante, para Martin Lindstrom existe una dimensión más interesante y reveladora que esas agrupaciones voluminosas y generales. Se trata del “Small Data” o información minúscula y desperdigada. Esta información, señala el autor, son aquellas huellas que los consumidores van dejando en sus hábitos cotidianos y que literalmente hablan de cómo, qué, cuándo y por qué compran las personas. Se trata de detalles muy simples, pero determinantes y que los mercadólogos deben entender y saber captar en la vida de aquellas personas a quienes quieren atraer para siempre como compradores.
Martin Lindstrom
  (Author)
View Author's Page
He is globally known for his contributions to marketing and branding. His approach has been to understand from everyday life how consumers decide, motivated by brands, marketing, and advertising. Through his books Brandwashed and Buyology, he has promoted an honest and transparent approach of companies to their customers as a formula to gain more followers.

Lindstrom has been featured in media such as The Wall Street Journal, Newsweek, The Economist, The New York Times, BusinessWeek, Forbes, and Harvard Business Review, among many others, and in 2009 was considered by Time magazine as one of the hundred most influential people in the world. His books have been translated into forty languages and have been published in more than sixty countries.
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Customers reviews

Diego Fernando Guerrero Rodríguez Thursday, November 21, 2019
Verified Purchase

Muy importante hoy en día saber sobre las tendencias que tiene un mercado para saber hacia dónde se va a dirigir.

20
 Stefania Infante Tuesday, February 25, 2020
Verified Purchase

Excelente libro

00
 Santiago Londono Tuesday, April 21, 2020
Verified Purchase

Me gusto. Da una perspectiva diferente e interesante de como hacer marketing.

00
 Lorena Suarez Bulla Thursday, May 28, 2020
Verified Purchase

Aunque el libro está lleno de datos interesantes, se siente sobreactuado, además el autor se va por las ramas en cada uno de los capítulos, para llegar al punto en cada caso cuenta como 4 historias más donde algunas veces nada tiene que ver con el caso que está relatando

00
 Jorge Leonardo Macias Gómez Tuesday, May 19, 2020
Verified Purchase

Hay que estar atento a los detalles

01
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Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in Spanish.

What is the format of this book?

The binding of this edition is Paperback.

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