Name: Social Communication in Advertising: Consumption in the Mediated Marketplace
SKU: 50583442
Price: 1408.00 ZAR
Availability: InStock
Author: Leiss, William ; Kline, Stephen ; Jhally, Sut
ISBN: 9781138094567

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portada Social Communication in Advertising: Consumption in the Mediated Marketplace

Social Communication in Advertising: Consumption in the Mediated Marketplace

Type

Physical Book

Author

Publisher

Year

2018

Language

English

Pages

432

Format

Paperback

Dimensions

25.1x17.5x2 cm

Weight

0.88 kg.

ISBN13

9781138094567

Edition No.

0004

Synopsis "Social Communication in Advertising: Consumption in the Mediated Marketplace"

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

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Social Communication in Advertising: Consumption in the Mediated Marketplace - Leiss, William ; Kline, Stephen ; Jhally, Sut

Synopsis "Social Communication in Advertising: Consumption in the Mediated Marketplace"

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