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portada Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization
Type
Physical Book
Author
Publisher
Year
2022
Language
English
Pages
248
Format
Hardcover
Dimensions
23.4 x 15.6 x 2.1 cm
Weight
0.53 kg.
ISBN13
9781398603714
Edition No.
1
Categories

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Andrew Jenkins (Author) · Kogan Page · Hardcover

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization - Jenkins, Andrew

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Synopsis "Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization "

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

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