Name: Social Networks and Customer Acquisition in Nigeria
SKU: 57631827
Price: 1874.00 ZAR
Availability: InStock
Author: Onyegbule, Kingsley Ikechukwu
ISBN: 9786202685191

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portada Social Networks and Customer Acquisition in Nigeria

Social Networks and Customer Acquisition in Nigeria

Type

Physical Book

Author

Kingsley Ikechukwu Onyegbule

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

452

Format

Paperback

Dimensions

22.9x15.2x2.6 cm

Weight

0.66 kg.

ISBN13

9786202685191

Synopsis "Social Networks and Customer Acquisition in Nigeria"

The social network effect on the customer acquisition in the Nigerian banking industry with a particular reference to commercial banks in Imo State. The challenge that inspired this research is the observed non-adoption of online customer creation by the banks in this era of digital transaction in Nigeria in the banking sector. A conceptual framework was adapted from the NetElixir Model of Online Customer Acquisition. The results were validated using the Z-test formula. It shows that social network site has a very significant relationship with customer touch-point, customer Insight and customer engagement. The findings solved the problem that inspired the study.

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Social Networks and Customer Acquisition in Nigeria - Onyegbule, Kingsley Ikechukwu

Synopsis "Social Networks and Customer Acquisition in Nigeria"

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