Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency
Type
Physical Book
Publisher
Author
Language
English
Pages
236
Format
Hardcover
Dimensions
23.4x15.7x2 cm
Weight
0.66 kg.
ISBN13
9781498761260
Categories

Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency

Harrison, C. Keith ; Bukstein, Scott (Author) · Auerbach Publications · Hardcover

Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency - Harrison, C. Keith ; Bukstein, Scott

New Book Imported to South Africa
Delivery: 08 Dec - 14 Dec Shipping: 13 to 14 business days.
R 3,627
R 3,627

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency"

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews