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portada Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories
Type
Physical Book
Publisher
Author
Year
2001
Language
English
Pages
196
Format
Hardcover
ISBN13
9780333925409
Edition No.
2001
Categories

Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories

M. Beck-Burridge; J. Walton (Author) · Palgrave Macmillan · Hardcover

Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories - M. Beck-Burridge; J. Walton

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Synopsis "Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories "

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

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The binding of this edition is Hardcover.

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