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portada Startupland: Madness, Brilliance and PR Misadventures
Type
Physical Book
Author
Publisher
Language
English
Pages
122
Format
Paperback
Dimensions
20.3x12.7x0.7 cm
Weight
0.13 kg.
ISBN13
9781544074894
Categories

Startupland: Madness, Brilliance and PR Misadventures

Kevin Wolf (Author) · Polly Traylor (Author) · Createspace · Paperback

Startupland: Madness, Brilliance and PR Misadventures - Traylor, Polly ; Wolf, Kevin

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Synopsis "Startupland: Madness, Brilliance and PR Misadventures"

Startupland: Madness, Brilliance and PR Misadventures delves into the startup traits that kill the best PR and marketing strategies-inertia, ego, a pressure-cooker culture, and a lack of trust, among others. This is also a book about conflict, between reporters and PR people, between startups and the outsiders they hire. It's about why storytelling is so important for startups; a "killer app" is not enough. Tech startups need ink to get mindshare, develop their brand and attract investors and customers in a crowded market. If you never understood PR or think it's a waste of time, read this book to see why startups can do well to invest more time into developing this important business practice.

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