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portada strategic discovery: competing in new arenas
Type
Physical Book
Illustrated by
Publisher
Author
Year
1998
Language
English
Pages
356
Format
Hardcover
Dimensions
23.3x16x2.9 cm
Weight
0.64 kg.
ISBN
0471976326
ISBN13
9780471976325
Categories

strategic discovery: competing in new arenas

Howard Thomas (Illustrated by) · Donald E. O'Neal (Illustrated by) · Raul Alvarado (Illustrated by) · Wiley · Hardcover

strategic discovery: competing in new arenas - Thomas, Howard ; O'Neal, Donald E. ; Alvarado, Raul

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Synopsis "strategic discovery: competing in new arenas"

Die weitreichenden Entwicklungen, die sich in dem immer schneller vollziehenden weltwirtschaftlichen Wandel manifestieren, stellen für Unternehmen strategische Gelegenheiten dar. Ziel des Buches ist es, anhand von drei Themenkomplexen (Wettbewerb und Kernkompetenz, Joint Ventures und strategische Allianzen sowie Unternehmensperformance) das Verständnis dieses Prozesses zu vertiefen, und zwar insbesondere am Beispiel Nord- und Südamerikas. (10/97)

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