Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Strategic Marketing Cases in Emerging Markets
Type
Physical Book
Publisher
Author
Language
English
Pages
166
Format
Hardcover
Dimensions
23.4 x 15.6 x 1.1 cm
Weight
0.43 kg.
ISBN13
9783319515434
Edition No.
1
Categories

Strategic Marketing Cases in Emerging Markets

Adhikari, Atanu ; Roy, Sanjit Kumar (Author) · Springer · Hardcover

Strategic Marketing Cases in Emerging Markets - Adhikari, Atanu ; Roy, Sanjit Kumar

Cheaper New Book Imported to South Africa
Delivery: 23 Jul - 18 Aug Shipping: 13 to 15 business days.
R 952
Faster New Book Imported to South Africa
Delivery: 23 Jul - 17 Aug Shipping: 13 to 14 business days.
R 1,173
R 952

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Strategic Marketing Cases in Emerging Markets"

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews