Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Strategic Marketing Management (Rle Marketing)
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9781138982970

Strategic Marketing Management (Rle Marketing)

Foxall Gordon (Author) · Routledge Chapman Hall · Paperback

Strategic Marketing Management (Rle Marketing) - Foxall Gordon

Cheaper New Book Imported to South Africa
Delivery: 09 Dec - 18 Dec Shipping: 14 to 18 business days.
R 1,511
Faster New Book Imported to South Africa
Delivery: 26 Nov - 02 Dec Shipping: 5 to 6 business days.
R 1,583
R 1,511

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Strategic Marketing Management (Rle Marketing)"

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each 'weapon' in the marketing 'armoury' and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews