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portada Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand
Type
Physical Book
Author
Publisher
Language
English
Pages
248
Format
Paperback
ISBN13
9781398617308
Categories

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

Amanda Coleman (Author) · Kogan Page · Paperback

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand - Coleman, Amanda

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Synopsis "Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand"

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation. Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management. Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.

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