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portada Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination
Type
Physical Book
Author
Publisher
Language
English
Pages
38
Format
Paperback
Dimensions
21x14.8x0.2 cm
Weight
0.06 kg.
ISBN13
9783346597908
Categories

Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination

Julien Brühl (Author) · Grin Verlag · Paperback

Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination - Brühl, Julien

New Book Imported to South Africa
Delivery: 21 Oct - 29 Oct Shipping: 13 to 14 business days.
R 400
R 400

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Synopsis "Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination "

Seminar paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 7,6, University of Amsterdam, language: English, abstract: The paper deals with the well-known clothing company Brandy Melville (BM) and its future. On the one hand, the label is relatively trendy in younger age groups, and the concept of "one-size-fits-all" is unique compared to competitors in the segment. On the other hand, several news reports and equality advocates opened an ongoing controversy regarding its exclusive brand culture and stereotypical representations of women. Nowadays, information spreads extensively fast. So this is a sincere legitimacy crisis for BM. Since the research is here to support the client BM from the trouble they met in their growth trajectory, the paper has developed both strategies and actions with the help of a literature analysis.

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