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portada Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment
Type
Physical Book
Author
Publisher
Year
2005
Language
English
Pages
124
Format
Paperback
Dimensions
22.1 x 15.7 x 1.3 cm
Weight
0.16 kg.
ISBN
1903900557
ISBN13
9781903900550
Categories

Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment

Jarunee Wonglimpiyarat (Author) · Liverpool University Press · Paperback

Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment - Wonglimpiyarat, Jarunee

New Book Imported to South Africa
Delivery: 03 Sep - 11 Sep Shipping: 13 to 14 business days.
R 901
R 901

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Synopsis "Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment"

This is the first book to describe the history of the innovation of the bank card, from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major player in the bank card industry -- Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.

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