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portada Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace
Type
Physical Book
Publisher
Author
Language
English
Pages
316
Format
Paperback
Dimensions
20.3 x 12.7 x 1.8 cm
Weight
0.33 kg.
ISBN13
9781349512652
Categories

Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

Ghobadian, A. ; O'regan, N. ; Gallear, D. (Author) · Palgrave MacMillan · Paperback

Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace - Ghobadian, A. ; O'Regan, N. ; Gallear, D.

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Synopsis "Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace"

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

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