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portada Study of buying habits in toy and clothing products
Type
Physical Book
Author
Publisher
Language
English
Pages
88
Format
Paperback
Dimensions
22.9 x 15.2 x 0.5 cm
Weight
0.14 kg.
ISBN13
9786203672640
Categories

Study of buying habits in toy and clothing products

Gabriela Bueno (Author) · Valeria Domínguez (Author) · Our Knowledge Publishing · Paperback

Study of buying habits in toy and clothing products - Bueno, Gabriela ; Domínguez, Valeria

New Book Imported to South Africa
Delivery: 19 Aug - 27 Aug Shipping: 14 to 15 business days.
R 1,077
R 1,077

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Synopsis "Study of buying habits in toy and clothing products"

This book includes a study of the buying habits of women in the city of Cuenca, related to the acquisition of clothes and toys for their nephews or godchildren from 0 to 11 years old. From the use of statistical techniques and tests such as variance analysis and chi-square, a descriptive research of transversal cut is carried out, by means of a probabilistic sampling by strata; with the purpose of corroborating hypothesis; in the same way, the main variables of purchase decision and the dependence with the annual income are compared, where it can be appreciated that it is a heterogeneous market segment for the implementation of strategies and marketing plans, reason why this niche represents a very attractive subject for future investigations since it moves millions of dollars at world-wide level. The research will contribute to the consideration of changes in society, and its approach to this group and others, which represent non-traditional market segments whose needs have not had greater attention from the commercial sector.

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