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portada Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives
Type
Physical Book
Language
English
Pages
256
Format
Paperback
Dimensions
21x14.8x1.6 cm
Weight
0.37 kg.
ISBN13
9783030516833

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

Rajagopal (Author) · Palgrave MacMillan · Paperback

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives - Rajagopal

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Synopsis "Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives"

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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