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portada Tà's Red Book: The Life of Wanda Ferragamo
Type
Physical Book
Author
Introduction by
Publisher
Language
English
Pages
284
Format
Paperback
Dimensions
23.8 x 15.0 x 2.2 cm
Weight
1.52 kg.
ISBN13
9788892822610
Categories

Tà's Red Book: The Life of Wanda Ferragamo

Ginevra Visconti (Author) · Melania Mazzucco (Introduction by) · Electa · Paperback

Tà's Red Book: The Life of Wanda Ferragamo - Visconti, Ginevra ; Mazzucco, Melania

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Synopsis "Tà's Red Book: The Life of Wanda Ferragamo"

Wanda Ferragamo's life is an opportunity to analyze the role of a woman at the head of an important entrepreneurial business during the economic boom. This volume is being published on the occasion of the exhibition Women in Balance at the Museo Salvatore Ferragamo in Florence. Wanda Miletti Ferragamo, wife of Salvatore Ferragamo, was an extraordinary figure who combined the traditional role of a woman devoted to her home and children with a commitment to work and business. Her individual story triggers profound reflections on how she honored her husband's memory through her entrepreneurial, cultural, and social choices. These choices allowed her to outline a specific form of family business, which has long been considered a pinnacle of the Italian economy. Her life was characterized by a strong dedication to work, and her role as a pioneering leader at the helm of an innovative company such as Salvatore Ferragamo provides an opportunity to explore and analyze the role of women in the years of Italy's "economic miracle," with a focus on issues such as household consumption and the influence of advertising.

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The book is written in English.

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The binding of this edition is Paperback.

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