Name: Territorial marketing and development
SKU: 59432032
Price: 1528.00 ZAR
Availability: InStock
Author: Amajid, Ghizlane
ISBN: 9786206963356

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portada Territorial marketing and development

Type

Physical Book

Author

Ghizlane Amajid

Publisher

Our Knowledge Publishing

Language

English

Pages

144

Format

Paperback

Dimensions

22.9x15.2x0.9 cm

Weight

0.22 kg.

ISBN13

9786206963356

Synopsis "Territorial marketing and development"

This book is a co-construction (by the researcher and his field of action) of expertise on activities linked to territorial marketing, in particular the organization and management of the city's offer, which is an important link (because it is the product for which TM is designed) and yet rarely linked to TM. In this book, we have attempted to theorize the processes involved in marketing and its evolution towards territorial marketing. Moving on to territorial governance and territorial management concepts. Finally, we look at the tools used to build territorial offerings and their role in regional and city development.

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Territorial marketing and development - Amajid, Ghizlane

Synopsis "Territorial marketing and development"

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