Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada The Activation Imperative: How to Build Brands and Business by Inspiring Action
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
222
Format
Paperback
ISBN13
9781538114667
Categories

The Activation Imperative: How to Build Brands and Business by Inspiring Action

William Rosen; Laurence Minsky (Author) · Rowman & Littlefield Publishers · Paperback

The Activation Imperative: How to Build Brands and Business by Inspiring Action - William Rosen; Laurence Minsky

New Book Imported to South Africa
Delivery: 20 Aug - 28 Aug Shipping: 4 to 5 business days.
R 764
R 764

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "The Activation Imperative: How to Build Brands and Business by Inspiring Action "

How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them-from simply projecting what a brand is to optimizing what it does-to move people closer to transaction. Drawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today's increasingly fragmented marketing landscape to more efficiently build their brands and their business.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews