Name: The ad men and Women: A Biographical Dictionary of Advertising
Price: 1801.00 ZAR
Availability: InStock
Author: Edd C. Applegate
ISBN: 9780313278013

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portada The ad men and Women: A Biographical Dictionary of Advertising

The ad men and Women: A Biographical Dictionary of Advertising

Type

Physical Book

Publisher

Greenwood

Author

Edd C. Applegate

Year

1994

Language

English

Pages

401

Format

Hardcover

ISBN

0313278016

ISBN13

9780313278013

Synopsis "The ad men and Women: A Biographical Dictionary of Advertising "

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

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The ad men and Women: A Biographical Dictionary of Advertising - Edd C. Applegate

Synopsis "The ad men and Women: A Biographical Dictionary of Advertising "

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