Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada The Advertising Concept Book. Think Now, Design Later
The Advertising Concept Book. Think Now, Design LaterThe Advertising Concept Book. Think Now, Design LaterThe Advertising Concept Book. Think Now, Design LaterThe Advertising Concept Book. Think Now, Design Later
Type
Physical Book
Publisher
Author
Year
2016
Language
English
Pages
320
Format
Hardcover
Dimensions
23x20 cm
ISBN13
9780500518984

The Advertising Concept Book. Think Now, Design Later

Pete Barry (Author) · Thames and Hudson Ltd · Hardcover

The Advertising Concept Book. Think Now, Design Later - Pete Barry

New Book Imported to South Africa
Delivery: 28 Sep - 06 Oct Shipping: 1 to 2 business days.
R 518
R 518

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "The Advertising Concept Book. Think Now, Design Later"

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.

Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews