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portada The Brain Development Revolution: Science, the Media, and Public Policy
Type
Physical Book
Publisher
Author
Language
English
Pages
250
Format
Hardcover
ISBN13
9781009304252

The Brain Development Revolution: Science, the Media, and Public Policy

Ross A. Thompson (Author) · Cambridge University Press · Hardcover

The Brain Development Revolution: Science, the Media, and Public Policy - Ross A. Thompson

New Book Imported to South Africa
Delivery: 22 Sep - 30 Sep Shipping: 6 to 7 business days.
R 1,987
R 1,987

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Synopsis "The Brain Development Revolution: Science, the Media, and Public Policy "

The science of human development informs our thinking about children and their development. The Brain Development Revolution asks how and why has brain development become the major lens for understanding child development, and its consequences. It describes the 1997 I Am Your Child campaign that engaged public attention through a sophisticated media communications effort, a White House conference, and other events. It explores the campaign's impact, including voter initiatives to fund early childhood programs and a national campaign for prekindergarten education, but also several missed opportunities. The study examines why brain development compels our attention, why we are - but shouldn't be - neurodeterminists, and the challenges of communicating developmental brain science. This book examines the framing of the brain development story, the selectivity of the messaging, and overpromising the results of early programs. Lastly, it discusses proposals for how science communication can be improved to better serve children and the public.

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