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portada The Building as Screen: A History, Theory, and Practice of Massive Media
Type
Physical Book
Author
Publisher
Year
2019
Language
English
Pages
192
Format
Hardcover
Dimensions
24.1 x 15.5 x 1.5 cm
Weight
0.38 kg.
ISBN13
9789462989498
Categories

The Building as Screen: A History, Theory, and Practice of Massive Media

Dave Colangelo (Author) · Amsterdam University Press · Hardcover

The Building as Screen: A History, Theory, and Practice of Massive Media - Colangelo, Dave

New Book Imported to South Africa
Delivery: 18 Aug - 26 Aug Shipping: 4 to 5 business days.
R 3,413
R 3,413

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Synopsis "The Building as Screen: A History, Theory, and Practice of Massive Media"

The Building as Screen: A History, Theory, and Practice of Massive Media describes, historicizes, theorizes, and creatively deploys massive media -- a set of techno-social assemblages and practices that include large outdoor projections, programmable architectural façades, and urban screens -- in order to better understand their critical and creative potential. Massive media is named as such not only because of the size and subsequent visibility of this phenomenon but also for its characteristic networks and interactive screen and cinema-like qualities. Examples include the programmable lighting of the Empire State Building and the interactive projections of Montreal's Quartier des spectacles, as well as a number of works created by the author himself. This book argues that massive media enables and necessitates the development of new practices of expanded cinema, public data visualization, and installation art and curation that blend the logics of urban space, monumentality, and the public sphere with the aesthetics and affordances of digital information and the moving image.

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