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portada The Business of Plant Breeding: Market-Led Approaches to Plant Variety Design in Africa
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
232
Format
Hardcover
Dimensions
24.6x17.8x2.3 cm
Weight
0.95 kg.
ISBN13
9781786393814
Categories

The Business of Plant Breeding: Market-Led Approaches to Plant Variety Design in Africa

Persley, Gabrielle J. ; Anthony, Vivienne M. (Author) · Cabi · Hardcover

The Business of Plant Breeding: Market-Led Approaches to Plant Variety Design in Africa - Persley, Gabrielle J. ; Anthony, Vivienne M.

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Synopsis "The Business of Plant Breeding: Market-Led Approaches to Plant Variety Design in Africa"

Beginning with an overview of the principles of demand-led plant breeding, the book then discusses aspects such as understanding the demands of clients and markets in rural and urban areas, foresight in setting product profiles and breeding targets, and determining breeding strategy and stage plans. It also covers measuring success and making the business case for future investments in breeding programs that will deliver new varieties to meet market demands.

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