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portada The Business of Starting and Running Your Business
Type
Physical Book
Publisher
Author
Language
English
Pages
690
Format
Paperback
Dimensions
27.9 x 21.6 x 3.5 cm
ISBN13
9781948500999

The Business of Starting and Running Your Business

Seiden, Eric (Author) · Darkspace Press · Paperback

The Business of Starting and Running Your Business - Seiden, Eric

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Synopsis "The Business of Starting and Running Your Business"

The Business of Starting and Running Your Business was written with the layperson in mind, setting out the steps to conceptualize, form, and run a new business successfully as well asexpanding it. It combines the author's four decades of experience in industry with owningmultiple businesses, and a decade of teaching business courses to provide a textbook that willbenefit all readers at any level of experience.The book also incorporates many of the basic points covered during an MBA course, so if thestudent decides to pursue one, he/she will have already been exposed to the topic. Topicscovered include quantifying and qualifying your idea, sources for financing, inventorymanagement, pricing, purchasing, making a business plan, hiring, firing, benefits, advertising, marketing, promotions, public relations, legal matters, distribution logistics, disastermanagement, technology issues, teamwork, corporate ethics, business communications, body language, operations, expansion, contraction, time management, customer feedback, and outsourcing.There's an overview of what different financial statements (and amazingly, itdoes all this without much math) and business correspondence should look like.Each chapter covers at least one topic, has real-life stories from the author, has class discussionquestions, and end of chapter questions as well. All answers are included without the need tobuy a teacher's edition of the book.

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The book is written in English.

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The binding of this edition is Paperback.

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