Name: The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices Into Virtues
Price: 306.00 ZAR
Availability: InStock
Rating: 5 (1 reviews)
Author: Dr. Peter A. Wish
ISBN: 9781544507279

portada The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices Into Virtues

The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices Into Virtues

Type

Physical Book

Publisher

Lioncrest Publishing

Author

Dr. Peter A. Wish

Year

2020

Language

English

Pages

314

Format

Paperback

ISBN13

9781544507279

Synopsis "The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices Into Virtues "

If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots. These answers aren't wrong, but they overlook an equally important ingredient to victory: making an emotional connection with voters. If voters don't connect with you, they won't vote for you. Our brains are hardwired to bond with others through stories and nonverbal cues. Yet, when many candidates hit the campaign trail, they too often emphasize data and policy, which leaves voters unmoved. In The Candidate's 7 Deadly Sins, Dr. Peter A. Wish teaches tested strategies that gain candidates the critical advantage over their opponents. He outlines the sins to avoid--being pessimistic, canned, tentative, reactive, cerebral, partisan, and arrogant--and provides a road map for turning each sin into a winning virtue. Dr. Wish draws on past and current case studies of political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams. Wish found that candidates who connect emotionally with voters don't just win their hearts and minds--they win elections.

Customers reviews

Rosendo Fraga Tuesday, December 03, 2024
Verified Purchase
Buen manual para leer antes de una campaña política. Muy recomendable!
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The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices Into Virtues - Dr. Peter A. Wish

Synopsis "The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices Into Virtues "

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