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portada The Continuum of Consumer Choice
Type
Physical Book
Publisher
Author
Collection
Routledge Studies in Marketing
Year
2025
Pages
218
Format
Paperback
Dimensions
23.4x15.6 cm
ISBN13
9781032201603

The Continuum of Consumer Choice

Gordon R. Foxall (Author) · Routledge · Paperback

The Continuum of Consumer Choice - Gordon R. Foxall

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Synopsis "The Continuum of Consumer Choice"

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.

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