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portada The Creation of the Extraordinary: Perspectives on Luxury (Applied Marketing Science
Type
Physical Book
Publisher
Author
Year
2020
Language
English
Pages
246
Format
Paperback
ISBN13
9783658295370
Edition No.
1
Categories

The Creation of the Extraordinary: Perspectives on Luxury (Applied Marketing Science

Hannes Gurzki (Author) · Springer Gabler · Paperback

The Creation of the Extraordinary: Perspectives on Luxury (Applied Marketing Science - Hannes Gurzki

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Synopsis "The Creation of the Extraordinary: Perspectives on Luxury (Applied Marketing Science "

Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.

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