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portada The Dynamic Strategist: The Mackenzie-Bauer Framework for Transformational Business Development
Type
Physical Book
Publisher
Author
Language
English
Pages
276
Format
Paperback
Dimensions
29.7 x 21.0 x 1.5 cm
ISBN13
9781068172427

The Dynamic Strategist: The Mackenzie-Bauer Framework for Transformational Business Development

Mackenzie, Colin; Bauer, Alexander (Author) · Sunlabs Corporation · Paperback

The Dynamic Strategist: The Mackenzie-Bauer Framework for Transformational Business Development - MacKenzie, Colin; Bauer, Alexander

New Book Imported to South Africa
Delivery: 10 Aug - 18 Aug Shipping: 4 to 5 business days.
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R 825

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Synopsis "The Dynamic Strategist: The Mackenzie-Bauer Framework for Transformational Business Development"

The Dynamic Strategist: The Mackenzie-Bauer Framework for Business DevelopmentMost business strategies fail because they are designed in the boardroom, not validated on the front line. The Dynamic Strategist introduces the revolutionary Mackenzie-Bauer FrameworkMove beyond outdated planning. Learn how to build a truly sales-led business where frontline intelligence shapes strategy in real time. This essential guide provides the integrated tools and actionable frameworks to: Diagnose your market with sales-driven precision.Design a commercial architecture for customer acquisition and retention.Build a human engine of talent, leadership, and ethical culture.Navigate advanced dynamics like digital disruption, global value chains, and the circular economy.Execute your strategy with clarity, persuasion, and resilience.Key Features: The original Mackenzie-Bauer Framework for Strategic Orchestration.Over 30 practical tools and models (TOWS, VRIO, Business Model Canvas, etc.) adapted for a sales-led approach.Real-world insights from decades of academic and frontline business experience.Actionable takeaways, templates, and case studies for immediate implementation.Ideal for: Business leaders, sales directors, entrepreneurs, MBA students, and anyone responsible for driving sustainable growth in a volatile market.

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The binding of this edition is Paperback.

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