Name: the evolutionary bases of consumption
SKU: 18942918
Price: 4741.00 ZAR
Availability: InStock
Author: Gad Saad
ISBN: 9780805851496

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portada the evolutionary bases of consumption

Type

Physical Book

Author

Gad Saad

Publisher

lawrence erlbaum associates

Year

2007

Language

English

Pages

339

ISBN

0805851496

ISBN13

9780805851496

Categories

the evolutionary bases of consumption

Gad Saad (Author) · lawrence erlbaum associates · Physical Book

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Gad Saad

(Author)

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Gad Saad (Beirut, 1964) is a marketing professor at Concordia University in Montreal, an institution where he previously held the chair of Evolutionary Behavioral Sciences and Darwinian Consumption research.

Additionally, Saad hosts the popular YouTube program "The Saad Truth", writes a blog on Psychology Today, and runs a podcast titled "The Saad Truth with Dr. Saad".

He is the author of several books and numerous scientific articles on the use of evolutionary psychology in marketing and consumer behavior.

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