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portada The Faces and Stakes of Brand Insertion
Type
Physical Book
Publisher
Author
Language
English
Pages
258
Format
Hardcover
Dimensions
22.9x15.2x1.6 cm
Weight
0.50 kg.
ISBN13
9781622737956
Categories

The Faces and Stakes of Brand Insertion

Villers, Sandrine ; Lefait, Sébastien (Author) · Vernon Press · Hardcover

The Faces and Stakes of Brand Insertion - Villers, Sandrine ; Lefait, Sébastien

New Book Imported to South Africa
Delivery: 17 Nov - 23 Nov Shipping: 6 to 7 business days.
R 2,057
R 2,057

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Synopsis "The Faces and Stakes of Brand Insertion"

With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production's ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies

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