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portada The Four Speeches Every Leader Has to Know
Type
Physical Book
Author
Publisher
Language
English
Pages
125
Format
Hardcover
Dimensions
21.6x15.2x1 cm
Weight
0.27 kg.
ISBN13
9783030199739
Categories

The Four Speeches Every Leader Has to Know

Joar Haga (Author) · Bård Norheim (Author) · Palgrave Pivot · Hardcover

The Four Speeches Every Leader Has to Know - Norheim, Bård ; Haga, Joar

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Synopsis "The Four Speeches Every Leader Has to Know"

This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors explore how leaders could speak in order to appear credible to an audience, and they argue that the leader has to take on suffering and give meaning to the suffering people experience. The book analyzes speeches from a wide variety of speakers, including Sir Winston Churchill, Barack Obama, Nelson Mandela, and Angela Merkel, and ends with a rhetorical dictionary for leaders to help readers familiarize themselves with helpful terms from rhetorical theory.

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The book is written in English.

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The binding of this edition is Hardcover.

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